AcceleTrex emerged from stealth mode to introduce a proprietary technology referral platform that connects early-stage vendors with independent market experts who have the technical expertise to get solutions in front of the right buyers through first-degree, trusted business relationships. 

I helped the team concept and draft content for their beta website. It was an exciting project to get in on at the ground level, as I:

• Interviewed executives to identify and refine top messaging points
• Proposed the website’s narrative structure
• Concepted brand messaging across the site
• Captured their go-to-market strategy through concise content—often, using just a few words in headlines to meet restrictive character limits while highlighting creative, memorable takeaways