Concise, but convincing. Event copywriting needs to get in and get out for busy audiences, while targeting personas to capture attention, evoke excitement (or FOMO), and motivate them to act.

More than 10,000 organizations rely on Databricks technology to analyze and manage data through AI and machine learning. I support their annual Data + AI Summit that brings thousands of data engineers, data scientists, AI experts, and business leaders together from around the world. I write:

• Email campaigns to drive attendance
• Microsite content
• Mobile app copy
• Onsite signage
• Fun one-off projects, like writing slogans for t-shirts or concepting “techy” names for boxed meals that resonate with data scientist and data engineer audiences