Stories that connect. Content that resonates. Messaging that educates.
My writing connects the dots between customer problems and how a company’s solutions solve it, helping audiences understand and act through stories that connect, educate, and resonate.
I've been a senior writer and editor for decades, working with large technology companies and pre-IPO startups. I bring a strong editorial eye and voice, delivering content that ensures your message is not just heard, but remembered.
Some of the companies I've worked with:
Technical accuracy. Creative brevity.
That's what I deliver, communicating messaging and benefits through clear, engaging narratives that resonate with technical audiences, educating them on your solutions and inspiring buying behavior.
Distinct and conversational.
I concept and write:
* Blogs and case studies
* Business profiles
* Email campaigns
* Website messaging
* Newsletters
* Event collateral
Delivering results-driven go-to-market content.
- Need a compelling case study that highlights your customer's success while showcasing your solution? Need it in just 700 words, without sacrificing creativity and critical messaging? I can do that.
- Need a creative yet accurate headline for a website banner that sums up your organization's go-to-market strategy? Need it using just three words? I can do that, too ... and we still have 10 words left over for a subhead, to create something memorable.
- Need a series of six emails for a campaign that uses only eight sentences in each to sum up a complex technology solution and compel a reader to take action? I've done that. Many times.
Ann was the senior writer on our team of 18 customer marketers, writing across a broad spectrum and always delivering ahead of schedule with very little edits required.
She ran our team’s blog channel on Cisco.com that highlighted customer successes, in addition to writing website messaging, collateral for events, email campaigns, and more. Ann was also my co-pilot when we designed and launched Cisco’s inaugural Global Customer Achievement Awards that is now a popular annual event worldwide.
The best part? We built a great friendship. I love Ann's humor and we had plenty of laughs while producing top-notch, customer-focused deliverables. I would work with Ann again in a heartbeat!
Ann wrote our website content when AcceleTrex was in stealth mode. She provided the narrative framework and drafted content to communicate our company’s competitive advantage and GTM strategy with an approachable voice that is clear, concise, and tailored to distinct audiences.
We’re impressed with Ann’s creativity, especially website banner headlines and subheads she wrote that were crisp yet memorable—no easy feat when it required capturing our GTM approach using just three or four words!
Ann is a dynamic writer, in both long and short form styles. Her writing for GlobalSign has been nothing short of superb.
From carefully crafted email nurture campaigns, to web page copy and blog content, Ann has a great command and brings a distinct voice for the tech crowd. She always delivers on time and is a delight to work with!
Ann brings a combination of strong writing and meticulous project management. This allows Appledore to rapidly create compelling research content from vendor briefings, delivering to often tight timescales.
Ann is a talented and versatile storyteller, delivering superior writing, always ahead of deadline. This makes my job easy as a managing editor because Ann delivers a great story every time.
She is thorough in her research and well-prepared for interviews, making her subjects feel at ease. Ann captures the spirit of each person or business she’s writing about, distilling it into concise copy that is a pleasure to read.
