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Case studies and blogs

Interviewing customers. Framing success. Editing, to reveal the most compelling points. Editing again, for concision and memorability. 

I'm skilled at turning interviews into authentic profiles, using a conversational voice that tells stories of how and why an organization's solutions are needed and make a difference for their customers. The pieces I write make it easy to understand what they offer, while also spotlighting individual passions and achievements.

In my eight years with Cisco, I spent almost half that time as the lead writer and editor for our team's blog channel on Cisco.com. See some samples, below. I've also ghostwritten blogs for clients through my Pen on Demand business and I've guest-authored pieces for marketing firms in the tech community.

Influitive - Company Blog •

How Cisco United Nine Customer Programs to Create a Singular User Experience

Cisco, a respected international brand whose technology powers the Internet, helps customers build bridges between goals and realities. The Global Advocacy team I’m part of at Cisco also builds bridges—not only with our marketing and sales colleagues across the company, but with our customers as we recognize their contributions, celebrate their achievements, and connect them with each other and the Cisco brand.